The brands Zubrovka and Żubrówka are registered by Sojuzplodoimport in Russia and Roust International in Poland. [7] [2] United States variant [ edit ] While smoothness and neutrality remains the watchwords in vodka, provenance of ingredients and authenticity has become paramount, as producers attempt to build a greater sense of terroir and craftsmanship into their product. While the flavoured vodka trend continues, a focus on natural ingredients and authenticity is most keenly shaping the vodka category right now.

Of the 11 brands featured here, six achieved a marked increase in global sales volumes in 2019 over the the previous year, with one Ukrainian brand storming into the charts to report a 72% increase in global sales volumes, catapulting it into 6th place. Polská skupina Maspex kupuje od ruské skupiny slavnou značku Żubrówka za téměř miliardu dolarů" (in Czech) . Retrieved 27 February 2022.In 2019, the brand launched its Żubrówka Biała vodka in the UK. The vodka is the brand’s fastest growing variant of its flagship Bison Grass vodka, and is inspired by the snowy Białowieża Forest and named ‘white’ in Polish. First launched in 2010 it has become Poland’s best-selling vodka brand, enjoying a 20% share of its domestic market in 2016, with sales are equivalent to the whole of the UK vodka market.

The world’s second biggest vodka brand remains Absolut, despite reporting a 7.6% decline in global sales volumes in 2019. Owned by French spirits company Pernod Ricard, Absolut is a 100% wheat vodka from Sweden, and is one of the biggest vodka brands in the world. It is sold in around 126 countries, with Northern America a particularly key market, where it has been imported since 1979. The brand itself was established in 1879 by Lars Olsson Smith and is produced in Åhus, Sweden. Janka Werpachowska (15 December 2010). "Żubrówka - kultowa wódka z trawką. Powstawanie, historia, drinki". Kurier Poranny . Retrieved 2019-12-02. Despite facing competition in the US, Smirnoff still dominates the global vodka stage by some margin – 14.5m cases to be exact, more than Absolut’s entire global sales in 2019. This year the brand launched its Smirnoff Seltzer in the UK – a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours. The range initially launched with two flavours: Smirnoff Seltzer Raspberry and Rhubarb, and Smirnoff Seltzer Orange and Grapefruit. The influence of gin can be seen in the vodka category’s increasing use of botanicals, while the hard seltzer boom has seen producers respond with more lower ABV vodka-based RTDs. In Polish, the word turówka is officially used for bison grass, while the name żubrówka has been used in folk terminology and colloquially. [6] The name comes from the term zubr ( Polish: żubr, pronounced [ʐubr]), the word for the European bison in many Slavic languages and Baltic languages.

Spritz Zu

Polish vodka Żubrówka achieved an impressive 12.8% increase in sales in 2019, taking its total of nine-litre cases sold globally to 9.7 million.